Flame. Burguer King.

No, this is not a joke.
Brands def. have become totally crazy.
The recent succedful launch is a perfume that smells like a Whooper.
:D

Burger King just introduced in the UK their meat-flavored personal perfume called "Flame".
They launched it last year in the US to wide popular appeal.
The concept of the advertising campaign was so right-on that the vial spray perfumes sold out in 4 days.
A perfume like no other, "Flame" is "Britain's first hottest fragrance" (I don't particullary feel shocked by this), with the hint of flame-grilled beef.

The new fragrance from Burger King bucks the trend with that hint of flame-grilled beef.
And reputedly it's also a surprising scent of seduction!, (yeah right).

Well I actually can't wait to sniff this avant garde scent "a la inglesa".
I'm sure I will find it as bizarre as the Brits tastes...
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